Google Ads management for hormone clinics

Google Ads for HRT Clinics That Result in Consultations and Not Just Speculations

We make sure your hormone clinic is positioned at the right time to capture that paying new hormone client. We only pay for the searches that turn into patients.

Google local results for best menopause clinics with the client in the sponsored spot, client name blurred Client's Google ad in the top sponsored spot for best menopause clinics, client name blurred
Sponsored
[yourclinic].com › menopause
Menopause Clinic Near You | Free HRT Consultation
Feel like yourself again. Physician-led hormone therapy. Book your free consult today.
Free Hormone TestBook a Consult
42% CTR best month
$2.30 avg. CPC
Real client ads in the #1 sponsored spot, client name blurred. Search ad card shown as a sample.
42% CTR
best month. 11.3% average, vs. 2.25–6.63% typical for hormone ads
$2.30
average cost per click across the accounts
Saved
12%
in ad spend while beating previous year’s booked evaluations by 7%
76
patient starts from Google in one month, a record high
Our HRT keyword strategy

Hormone Clinic Ads Built to Win Your Local Market

Most agencies cast a wide net: every “wellness,” “hormones” and “weight loss” search they can buy. We fish. Your budget goes to people searching for a menopause clinic or HRT near them, ready to book.

High-intent searches only

“Menopause clinic near me,” not “why am I tired.”

Lower cost per click

No paying for curiosity clicks that never call.

Beat the clinic down the street

Built to outrank your local competitors, not national telehealth brands.

The honest trade-off

Fewer total clicks, on purpose. More of them become patients.

Google local results for best menopause clinics filtered by top rated, client shown in the sponsored spot and organic listing, client name blurred
Same search, “Top rated” filter on. Client name blurred.
Google Maps and local search ads

Show Up First When Women Search “Best Menopause Clinic Near Me”

Even with the “Top rated” filter on, our client holds the sponsored spot above competitors with twice the reviews, and shows up again in the organic results below it.

Sponsored listing above top-rated local competitors
A second organic listing in the same results
“Voted Best of” award and a one-tap call button right in the ad
Offer links like “Free Hormone Test” and “Free HRT Consultation”
HRT clinic Google Ads results

Google Ads Results for Hormone Clinics: More Clicks, More Leads, More Patient Starts

Clicks are only the first step. We track every stage from the search to the patient starting treatment, and we fix whichever stage is leaking.

Click-through rate
11.3%

Average across 5 markets. Hormone ads typically land between 2.25% and 6.63%. Our best month hit 42%.

Us
Industry
Online leads
+80%

738 to 1,329 online leads at the clinic’s weakest location, turning its worst market into a growth market.

Patient starts from Google
76

Starts in a single month, the highest since tracking began. 103 counting starts from website pop-up offers. Even the slowest months held at 35 to 45.

From Google Search to Patient Start: The Full Funnel

Before
After
Stage
Before → after
Numbers
Change
Online leads
738 → 1,329
+80%
Appointments scheduled
450 → 755
+68%
Calls booked into appointments
83% → 94%
+11 pts
Show rate
69% → 86%
+17 pts
Closing rate (evaluations started)
78% → 99%
+21 pts
Evaluations started
858 → 1,260
+47%
Leads and appointments: the clinic’s weakest location. Booking, show and closing rates: a second location.
See where your funnel is leaking
Multi-location HRT campaigns

HRT Ad Campaigns Tuned Market by Market

Every location gets its own campaign, budget and ad copy. Every market in this account beats the industry click-through rate, and the best one runs at three times it.

2025 average CTR by market
Industry: 2.25–6.63%
Market 1
20.5%
Market 2
11.9%
Market 3
9.6%
Market 4
7.7%
Market 5
7.1%
Industry
6.63% max
Best single month: 42% CTR, Market 1, July 2025.

What’s Included in HRT Clinic Google Ads Management

Everything from the first keyword to the patient who walks in.

Menopause & HRT keyword research

Separate keyword sets for menopause, HRT, testosterone, intimacy and weight management, with the junk searches blocked.

Ad copy that stays approved

Headlines written to win the click and stay inside Google’s healthcare ad policies.

Offer-driven ad extensions

Sitelinks, call buttons and callouts like “Free Hormone Test” that give searchers a reason to pick you.

Call tracking & lead classification

Every call recorded and sorted: new patient, existing patient or junk.

Front-desk report matching

Your daily and nightly start reports matched against ad data, so we see which keywords actually produce starts.

Weekly results report

Leads, starts and cost per start by location, in plain English, every week.

Get a Free Google Ads Audit for Your Hormone Clinic

We’ll show you which searches you’re paying for, which ones book patients, and where the spend is leaking. Yours to keep either way.

Your information
Your business
We only use your information to prepare your audit and follow up with you.